5 techniques simples de Thinking Fast and Slow behavioral economics
Priming: Exposure to a word intérêt immediate change in the ease with which many related words can Supposé que evoked. If you have recently heard the word EAT, you are temporarily more likely to complete the word fragment SO_P as SOUP than as SOAP. The inverse would happen if you had just seen WASH.. Both books boil down to: we suck at automatic